More than 800 DIRECTV dealers, employees, and partners volunteered to give back throughout the Las Vegas community on April 22, 2013. During this Day of Service DIRECTV employees, dealers, and partners built a new playground with KaBOOM! for the Down Syndrome Organization of Southern Nevada, organized food and supplies at Three Square Food Bank, revitalized the Vegas Roots Community Garden, beautified Arturo Cambeiro Elementary School, and helped with the construction of three new Habitat for Humanity homes.

This effort kicked-off DIRECTV’s annual dealer conference, which brings together dealers who sell DIRECTV in cities across the U.S. Conference attendees signed up for the Day of Service in record numbers this year, making the Las Vegas Day of Service DIRECTV’s largest volunteer event to date.

DIRECTV has kicked off the annual dealer conference with a large-scale volunteer project since 2011. In New Orleans in 2011 and Atlanta in 2012, DIRECTV built two record-setting playgrounds with nonprofit partner KaBOOM!. Each of these playgrounds was built by DIRECTV dealers, employees, partners, and local community members, in just one day.