At DIRECTV we’re dedicated to creating a more sustainable future and have already taken important steps that we believe will help us in our sustainability journey. While there is still work to do, DIRECTV has implemented sustainability practices throughout our entire enterprise.

Our work is guided by a cross-functional team of more than 20 passionate leaders drawn from across the company. This team is led by DIRECTV’s Senior Director of Sustainability with oversight from the Executive Vice President, Services and Operations, and the Vice President of Supply Chain. These team members represent a wide variety of skills and expertise and they share a common commitment to reducing DIRECTV’s environmental impact.

Having evaluated a wide range of issues where we have an impact, we identified the following four focus areas and set corresponding visionary principles to guide our efforts:

Greenhouse gas emissions from operations: Continually reduce the carbon footprint of operations, including facilities and fleet, through innovative technologies and management approaches.
Waste from operations: Reduce waste to the landfill from our operations and facilities to practically zero by avoiding material use and maximizing recycling of packaging, paper, and other disposables.
Product (receivers): Lead the industry in increasing efficiency and decreasing energy required to deliver our services in our customers homes.
Consumer recycling: Give every customer the means to recycle all of his/her DIRECTV equipment easily and responsibly.

With these visionary principles in mind, we set the following short and mid-term goals:

Headline Goals

  1. Reduce our carbon footprint for our U.S. operations by 5% by 2015 from our 2011 baseline.
  2. Increase the percentage of active ENERGY STAR-qualified receivers in our total deployed fleet to 70% by 2013.
  3. Reduce the average annual household electricity use with the new 3-room Whole-Home HD DVR system by 25% in 2013 from 2011 baseline.
  4. Continue our efforts to responsibly recycle and to examine additional methods to further reduce our total waste to landfills, including new packaging opportunities.

Sub Goals

    • Publish our first carbon footprint for the U.S. operations of our company by 2012.
    • Measure and publish the carbon footprint of our non-U.S. operations by 2015.
    • Reduce gallons of gasoline per work order by 5% by 2015 from our 2011 baseline.
    • Engage our top 50 suppliers in sustainability discussions.
    • Assure that all our suppliers, including product manufacturers and outsourced service providers, meet our Environmental and Social Code of Conduct by 2016.
    • Measure baseline footprint for amount of materials (e.g., metal and plastic) used per house installation.
    • Calculate and publish our waste footprint for U.S. facilities.
    • Convert 35% of customers using a paperless form of billing by 2015.
    • Provide 100% of customers with the option to return or recycle all DIRECTV in-home installed equipment by 2015.
    • Continue to reuse or recycle 100% of receivers recovered from customer homes.

Now that we have visionary principles to guide us and goals we’re aggressively working to achieve, we’re also keeping a close eye on our key indicators—the aspects of our business that give us the greatest insight into how our sustainability initiatives are progressing. We began our efforts in earnest in 2011 and all of our key indicators align with Global Reporting Initiative’s (GRI) (version 3.1)environmental indicators (found here):

Key Indicator2011 Performance2012 PerformanceRelated Global Reporting Initiative Indicator
Materials used by weight (marketing paper only), lbs41,030,00040,463,000GRI Core EN1
Percent recycled input materials (marketing paper only), %73%83%GRI Core EN2
Direct energy consumption, MWh469,000432,100GRI Core EN3
Indirect energy consumption (electricity), MWh170,200171,200GRI Core EN4
Total direct and indirect greenhouse gas emissions, metric tons carbon dioxide equivalent215,601194,018GRI Core EN16
Other relevant indirect greenhouse gas emissions (Scope 3), metric tons carbon dioxideBusiness travel 10,500
Upstream transport 36,045
Downstream transport 24,642
Business travel 11,380
Upstream transport 34,552
Downstream transport 19,870
Use of sold products:396,896
Leased Assets: 3,231,356
GRI Core EN17
Emissions of ozone-depleting substances, metric tons0.06 (HCFC-22)0.02 (HCFC-22)GRI Core EN19
Total weight of waste by type and disposal method, tonsWaste 6,567
Recycling 3,962
Waste 5,979
Recycling 4,352
GRI Core EN22
Total number and volume of significant spills, number00GRI Core EN23